JOKER'S HOUSE OF CARDS RECORD LABEL™
I was hired by a small records label JHoC from Dallas, Texas to help create and design certain aspects of promotional material such as album covers, social media posts, and short 1 minute lyric videos. Below you can find some of the projects I created while I worked with them!
GOOFYMAN ALBUM COVER
For the first official album, Goofyman, by the music artist of the same name, I worked with creator himself, Kevin Jones, to create the ideal cover art for the tracks. The challenge was to match the visual representation of the album to the mood that was conveyed throughout the songs, or even more so, something that conveyed Kevin as a person and as a musical artist. Capturing a photo that spoke out and said, "going through pain, but hopeful."
JOKER Single COVER
"Run 8 Mile," was the very first Joker track under the JHoC Records, and he wanted his name to be known, front and center. The idea was to distinguish his brand as Joker to mean something different, especially since the name can be associated with the DC Villain. The request was simply his name, along with showcasing his title inspiration from playing cards. Creating multiple designs and covers to choose from, he knew that this one spoke out exactly what he desired to.
THE JONJAY LEGACY EP
Before Goofyman's debut album, I worked on his EP cover with him. I sat down with the artist Kevin Jones to figure out what message he wanted to convey. The EP has four songs listed on it with the message being, "don't take things too seriously in a world of being busy." While showing him some of my work, he stopped me on some of my doodle art, or to be specific, a picture of my bedroom wall I covered in drawings. He told me that was what he wanted him EP cover to look like and convey, which brought us here.
INSTAGRAM PROMOTIONAL SNIPPETS
Quick 20-50 second clips of certain songs primarily kept short and sweet for instagram audiences.
LYRIC VIDEO PROMOTIONAL SNIPPET
Similar to the instagram snippets but giving life and visual representation to lyrics.