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GAMING CHANNEL MARKETING CAMPAIGN
Many gaming influencers have recently taken to streaming platforms like YouTube and Twitch to capture an audience interested in video game commentary. Many streamers are now working into the sponsorship world with logos and product merchandise to grow their brand image. I worked on this project for influencer Jack Walker, who posts video gameplay, to give him a unique and iconic look to his channel.
BoOK COVER SERIES
When creating the book covers for Pittacus Lore’s hit book series, “The Lorien Legacies,” I aimed to create the feeling of being hunted. The red, yellow, and green stoplight color scheme brings together visual consistency for the book series as a whole. It also works as a metaphor, with the group going from hiding, to moving forward and facing their fears. This is why the first book is red and then changing to green over the course of the series.
Along with this website portfolio, it is always nice to keep a physical book with you for interviews and as a leave-behind. Here is the finished product of the book design and a few example pages. It's all done in my favorite colors and fonts, and in the works of my college classmates, "This book just shouts Colt Williams."
RED TRACTOR FARM TO FORK CAFE
The task at hand working on this project was to create all the graphics needs for a Farm-to-Fork organization from it’s logo design, down to it’s menus, packaging, stationary, and social media posts. Hence the name of the farm and café being, “Red Tractor,” the finished logo ended up being a figure ground depicting a fork as the tractor grill and roll, with fall associated colors as most of the menu is heavily inspired by pumpkin based products.